Google Display Ads, a Branding ads by Google that allows advertisers to display their ads in various formats across a vast network of websites, blogs, and apps. These ads can appear in the form of banners, text, images, videos, or interactive media and are targeted to users based on their interests, demographics, and online behavior.

Advertisers can create and manage their display ad campaigns through Google Ads.  They have a range of targeting options to reach specific audiences, including contextual targeting (based on the content of the website), demographic targeting, interest-based targeting, and remarketing (targeting users who have previously interacted with the advertiser’s website or ads).

Google Video Ads, are Brand Awareness, Driving Website Traffic, and Generating Leads and Sales by Google that allows advertisers to showcase their ads in video format across various Google-owned platforms, including YouTube, the world’s largest video-sharing platform. Video ads on YouTube can appear before, during, or after other videos, as well as within search results and on the YouTube homepage.

Google Video Ads can also be displayed on other websites and apps within the Google Display Network, reaching audiences beyond YouTube. These ads can be in-stream video ads, which play before, during, or after the main video content, or they can be out-stream video ads, which appear within non-video environments such as articles or social media feeds.

Google Shopping Ads, or Google Product Listing Ads (PLAs) by Google that allows Retailers, Shop Owners, and eCommerce Stores to promote their products on Google search results. These ads appear at the top of the search results page or within the “Shopping” tab and feature product images, titles, prices, and store names.

Google Shopping Ads allow retailers to showcase their products to users who are actively searching for them, making them highly relevant and effective for driving purchase intent. Retailers can create and manage their Shopping Ad campaigns through Google Merchant Center and Google Ads. Advertisers can optimize their Shopping Ad campaigns by adjusting bids, optimizing product data, and monitoring performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).

Google App Ads, Universal App Campaigns (UAC), by Google that allows mobile app developers to promote their apps across various Google properties, including Google Search, Google Play Store, YouTube, Google Display Network, and Google Discover.

With Google App Ads, developers can reach potential users who are likely to be interested in downloading and using their apps. Advertisers set campaign objectives such as driving app installs, increasing app engagement, or driving in-app actions like purchases or registrations.

Google’s machine learning algorithms then automatically optimize the ads to reach users who are most likely to engage with the app. The system adjusts bids, targeting, and ad creatives based on performance data to maximize the campaign’s effectiveness.

Google App Ads offer various ad formats, including text ads, image ads, video ads, and interactive ads. Advertisers can track the performance of their Google App Ads campaigns through Google Ads, accessing metrics such as app installs, app opens, in-app actions, and return on investment (ROI).